Make progress without dieting through the holidays!
Have the best holiday season in years and improve your health. Here's how...
The HoliGains Challenge is a 6-week muscle-building challenge from November 6 - December 17 during which you enjoy the food and festivities of the Holidays while still training and making progress towards your goals.
The HoliGains Challenge has been wildly successful over the years. The individuals who participate in this 6-week challenge tell us they enjoy the holidays MORE by participating in the Challenge. They come back every year to compete again and again.
But why?
Because dieting during the holidays is a terrible idea! Nothing feels worse than restricting yourself all week long just to binge on a holiday meal and regret it afterwards. This exhausting cycle can be avoided!
Because having some structure and support during the hustle and bustle of the holidays helps ground you. It helps you feel like your whole life isn’t passing you by in a blur and taking a toll on your health at the same time. Competing in the challenge provides a solid foundation so you don’t feel swept away by the busyness around you.
Because having workouts you enjoy that you KNOW are helping you build muscle makes working out during the holidays something you look forward to. That time becomes much needed you-time that keeps you feeling productive and on top of your health, rather than letting it slip through your fingers.
Listen to what last years participants had to say about HoliGains:
Imagine this: It’s the week of Thanksgiving and you have two brunches and three dinners to attend. Family is in town and your schedule seems packed.
Sounds like a crap shoot for your health or fitness goals, right? Wrong. Not if you’re participating in the HoliGains Challenge.
When you’re in the Challenge, you get to talk with your coach before the week even starts. You’ll be able to ask questions, identify the challenges you’ll face, and brainstorm specific solutions so you have a plan that you feel confident in.
Plus, we will spend the weeks leading up to each holiday learning more about how to manage the big events without falling into the “it’s not worth it what’s the point?” mindset.
Thanksgiving arrives, you enjoy the food, eat lots of protein, have some dessert, and you feel great about your overall intake for the day.
You feel good, you don’t feel guilty.
Plus, you even crushed a few workouts that were scheduled for you in the app. You understand the food you eat is is helping you accomplish your muscle-building goals and you learn more about nutrition and yourself every day. You feel strong, too.
Sign up for the HoliGains Challenge now because you deserve to enjoy the holidays without sacrificing your waistline and mental health. Spots are limited, and the Challenge fills up faster every year! Sign ups are open now until October 29th.
Check out some of the 6 week transformations from previous participants!



HoliGains is a chance to work directly with nutrition coaches for 6 weeks! This means you have the chance to level up your nutrition mindset and skills by having a professional in your corner through the holidays.
Here are more details about the HoliGains Challenge.
Prize for male and female winners: $300 cash & $100 Eddie’s Health Shoppe Gift Card
Nutrition & Training Guidebook + macros
Full workout program delivered in our app that allows you to track your weights and includes text and video training guidance
Challenge Facebook Community to share wins, recipes, and make friends
Coaches who are always available and supportive, ready to serve you throughout the holidays
Adjustments to training & nutrition as needed
Bod Pod or SECA body composition scans to begin and end for those who live in Knoxville
The HoliGains Challenge is $250 to enter. Spots are limited, so go sign up here to secure yours now. Get the coaching and support you need to thrive this holiday season!
